TVS, BMW Motorrad Announce Joint Development Of EVsPublished On 15 Dec 2021 08:12 PM
The two partners have announced the expansion of their cooperation agreement for future technologies and electric vehicles.
TVS Motor Company and BMW Motorrad have announced that the two partners are extending and expanding their long-term partnership with the joint development of new platforms and future technologies, including electric vehicles. According to the announcement, TVS Motor Company's scope will include the design and development of future BMW Motorrad products, and under the enhanced cooperation, both companies have identified a range of products and technologies, a statement from TVS said. BMW Motorrad and TVS Motor Company will develop common platforms by mutually tapping the emerging technologies in the future mobility space, the announcement said.
The statement added that exclusive products for both companies will be developed on these common platforms, and the companies will retail their products globally. TVS Motor Company will give its own inputs, with its engineering prowess in design, manufacturing and supply chain capabilities, the statement said. The first product, expected to be a common platform for an electric two-wheeler, will be showcased in the next 24 months.
Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, "In the nine years of our long-term strategic partnership, we have always cherished the common core values we share with BMW Motorrad: focus on quality, engineering prowess, innovation and customer satisfaction. These factors and our commitment to deliver superior quality products with a strong value proposition has been key to the success of all three products launched from the platform. The new world of future mobility encompasses a strong play through alternate solutions, including electric mobility. Expanding this successful partnership to EVs and other newer platforms will create opportunities to deliver advanced technology and aspirational products to global markets and bring valuable synergies to both companies."
Dr. Markus Schramm, Head of BMW Motorrad, said, "In light of our fruitful association with TVS Motor Company, we are delighted to extend and expand our cooperation agreement to include long-term partnership and joint development of new platforms and technologies, including electric vehicles. Our strong synergies have led to the development of impressive offerings in the sub-500cc segment. Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity with over 100,000 global customers. We look forward to the future of this cooperation."
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The successful partnership between the two brands to develop the BMW G 310 R and BMW G 310 GS has led to extending the cooperation to develop future technologies and a new EV platform.
TVS Motor Company and BMW Motorrad signed a long-term strategic partnership in April 2013 to manufacture sub-500 cc motorcycles. Under this partnership, TVS has been manufacturing the BMW G 310 R and BMW G 310 GS at its manufacturing facility in Hosur, Tamil Nadu. The common platform also has given birth to TVS Motor Company's flagship product, the TVS Apache RR 310. These three products have over 1,00,000 customers in all leading markets around the world, like the EU, USA, Japan, China and India. The success of this cooperation has resulted in extending the partnership to include future technologies and to develop an all-new electric vehicle platform. TVS Motor Company is India's third-largest two-wheeler manufacturer, after Hero MotoCorp and Bajaj Auto, and the sconed highest exporter of two-wheelers from India after Bajaj Auto.