You’ll be our: Brand Manager

You’ll be based at: IBC Knowledge Park, Bengaluru

You’ll be Aligned with: Head of Brand

You’ll be a member of:Brand Marketing Team

What you’ll do at Ather:

• Manage New Market GTM & Launches

  • Build demand ahead of launch for all launch markets

  • Demonstrate consumer traction for products across launch markets

• Manage Thematic Campaigns: 

  • Strengthening Brand Positioning

  • Build Brand Salience & Aspiration

• Build Micro-Campaigns on Regional Insights

• Build Brand Equity via innovative content & campaign planning

• Support product marketing campaigns

• Provide marketing support for sales & dealership teams; Monthly business planning (Volume, Enquiries), Driving dealer-driven marketing campaigns (Events, Test-rides & BTL)

Here’s what we are looking for: 

• Experience in brand management

• Campaign management skills

• Trade & Sales understanding

• Project management skills

• Knack of picking customer insights

• Decent media mix modelling

• Decent understanding of digital marketing

• Should have experience in technology aided marketing

You bring to Ather:

• An MBA degree from tier 1/2 institutes along with a bachelor's degree in any stream