you’ll be our:User Researcher

you’ll be based at: Corporate office, Bengaluru

you’ll be Aligned with:Consumer Insights Manager

you’ll be A member of: Marketing Excellence team in Marketing department

WHAT YOU’LL DO AT ATHER:

Unlock the voice of users and decode their minds to drive a shared understanding of user needs, wants and desires for key teams involved in the development, design, and engineering of products and features. 

• Develop well-crafted research plans with clear research objectives and hypotheses based on user data and secondary sources and build research tools required for the same [screeners, discussion guides, moodboards, diaries] in collaboration with peers in other design, engineering and product management teams  

• Drive execution of research projects, including but not limited to contextual enquiry, usability research, diagnostics, and validation studies for both physical and virtual products in rapid iterative manner

• Recruit targeted end-users for specific research studies and moderate usability sessions, discussions, or manage moderators 

• Translate user insights into actionable recommendations for the relevant development/design or product teams. Conduct stakeholder workshops and debriefing sessions to ensure easy consumption and usage of insights

• Contribute to building the product and feature building strategy with strong understanding of user profile, needs, and expectations

HERE’S WHAT WE ARE LOOKING FOR :

• Strong understanding of the strengths and shortcomings of different research methods, including when and how to apply them during the product development process

• 2-3 years experience with research design utilizing various methods including but not limited to usability studies, contextual inquiry, heuristics Evaluation, prototype evaluations, user journey analysis, A/B Testing asurveys.

• At least 1 year of product research experience, either in an product development/ usability, user experience of physical or virtual products

• Experience with user research tools like Tracking Tools (Firebase, Google Analytics, hotjar, lookback), Prototyping and UX evaluation tools( invision/ figma), User data tools (Apptentive, Gainsight)

• Has conceptual and practical knowledge of consumer behaviour principles, design principles & best practices and accessibility guidelines 

YOU BRING TO ATHER:

• You have a flair for interacting with people, establishing rapport and making them feel comfortable in the research space

• You have a keen interest in examining information and providing insights from it

• You work well in cross-functional teams and can cope with the changes that a dynamic and evolving organisation goes through

• You uphold and follow ethical research practices

• A graduate degree in cognitive sciences/ social sciences/ design/ HMI/HCI or Computer Applications

• Any valued certifications can be considered in lieu of the above graduate degree [Eg: HFI, Nielsen Norman, Other reputed MOOCs]